Barbara "WebMama" Coll is a search engine marketing/SEM pioneer who in 2003 established the global, non-profit Search Engine Marketing Professional Organization (SEMPO)[1].
She has been a speaker at Search Engine Strategies conferences,[2] and the Search Marketing Expo Conference Series.[3][4] Coll is a past member of the advisory board for the Internet marketing conference Ad:tech. She is the CEO of Webmama.com Inc., a company she founded in 1996 to provide Silicon Valley with information about search engines, and search marketing.
Coll has been quoted as an authority by major publications such as the San Francisco Business Times[5] and CRM Magazine,[6] she has also been invited to write about search for corporates such as PayPal,[7]and talk about search for universities such as Stanford.[8][9]
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Coll was born in 1960 and raised in Ottawa, Canada. She now lives in Menlo Park, California with her husband and son. Her mother, Margaret Coll established the Conference Coll Inc., the second largest independent conference management company in Ottawa in 1973.
Coll received a Bachelor of Engineering from Carleton University in 1986, and moved to Silicon Valley soon thereafter. This move allowed her to live in the midst of emerging technology, and all things Internet. After working with technology giants Sun Microsystems, and Ipsilon, Coll founded WebMama.com Inc. to help people understand the value of search generated traffic.[10]
In addition to paid work, Coll offered her skill set on a voluntary basis to the Children’s Discovery Museum. Just before the company moved to its world headquarters in Palo Alto, in 2001, Coll started working with Google to help define their new paid advertising product.
Coll was president of the California branch of the Carleton Alumni from 2003–2010. She is currently on the Board of the American Youth Soccer Organization (AYSO) for Region 109 and is General Manager of the Menlo-Atherton High School Track and Field team for 2011.